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not just for kids

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Levi Strauss and Medicom are partnering again on a collection of Medicom Toy’s trademark Be@rbrick. Details are not yet public on this collaboration except for the fact that the Be@rbricks will range from 100% to 400% scale and even a 1000% piece. Be@rbrick is a collectible toy designed and produced by MediCom Toy Incorporated. The name is derived from the figure being a cartoon-style representation of a bear and that it is a variation of MediCom’s Kubrick design. The @ sign (in the place of the letter a) is a visual device that is a part of the Be@rbrick brand and a trademark of MediCom Toy.

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