Nov 13, 2019 | By Alice Gividen
Big data meets consumer insights. Experience WGSN.
Nordstrom will stop selling Ivanka Trump’s signature line clothing and footwear lines due to poor sales, a company representative said Thursday.
The change of heart coincided with an ongoing boycott campaign, organised by an anti-Trump activist group called ‘Grab Your Wallet’. The group demanded the department-store giant cease doing business with the US president or his family.
In a statement, the Nordstrom representative said that Ivanka Trump products were being dropped because of poor sales. Its statement did not mention the group’s boycott effort.
“Each year we cut about 10% [of brands] and refresh our assortment with about the same amount,” the statement said. “In this case, based on the brand’s performance we’ve decided not to buy it for this season.”
The retailer has some Ivanka Trump items in stock, a representative said, and will sell through that remaining inventory.
A spokesman for Ivanka Trump’s company said Nordstrom initially purchased some clothing from the Ivanka Trump brand for sale during the spring season. Nordstrom then changed its decision, the spokesman said, and chose not to sell any items after all.
The news of Nordstrom’s decision was first reported by Bloomberg News. Earlier, the news site Racked.com reported the sharp decline in Ivanka Trump items for sale at Nordstrom.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.