Jan 24, 2017 | By WGSN Insider
Attending a Nike event is always a special experience as one feels as if they are uplifted into the future — embraced with new technology, innovation and vision. Each time is quite different and unique with our recent invitation to preview the brand’s new collection for Fall and Winter 2013 with a special, designed enphiseis on cold weather performance.
After our group geared up in the latest looks, we began to walk through the dark, jet black environment at the Moynihan on 33rd Street in New York City. (This is where we first to started to feel like the furture was in front of us!) And then we were kindly guided to a lovely introduction from the brand’s representatives from the event. We saw five different innovations from Nike — Free Flyknit, the new Aeroloft Vest, Dri FIT Wool, Hyperwarm Combat Dri FIT Max, and the Nike Vapor Flash Jacket. The latter four with an emphasis, of course, on cold weather performance — on days when one doesn’t have ambitions to fight the bitter weather, yet can still be inspired to work out because they know they’ll stay warm with breathability.
We walked through the different sections with heavy anticipation — feeling and looking sleek like a transforming art installation — with a perfect vantage point to see the technology up close.
We were very impressed with the Aeroloft Vest and its ultra lightweight and breathability of the piece. Ideal for running outdoors, the vest can combat any cold weather environment, yet still maintain top performance.
“Nike Aeroloft represents a breakthrough in designing apparel for a broad spectrum of athlete needs and weather conditions,” says Lee Holman, VP of Nike Apparel Design. “We achieved this by studying athletes in motion and listening to their feedback, and backed it up with rigorous lab and field testing.”
Both the Hyperwarm Pro Combat Dri FIT Max and Dri Fit Wool pieces equally proved staying power in the ability to keep athletes warm and dry.
The lamb’s wool and polyester fusion combined with flat-seam construction from Dri FIT Wool pieces embodies the key needs of an athlete in cold weather:
“Built for the elements, the new line of Nike Pro Combat Hyperwarm apparel keeps the body regulated for inclement weather with breathability, water resistance and a streamlined fit.”
Another winner for us was the Nike Vapor Flash Jacket with its unique ability to to “flash” in the bitter darkness, providing safety and critical protecting when outside for a night run or workout.
“The “VAPOR” part of the Vapor Flash Jacket speaks to its lightweight performance that keeps you dry, warm, and moving. A runner-specific hood with a reinforced brim provides excellent warmth and coverage while maximizing movement, while a waterproof full-front zipper enhances coverage from the elements, and cordlocks at the waist hem and hood opening provide an adjustable secure fit. Laser-cut perforations and grommet ventilation at the underarm and back allow excess heat and moisture to escape, and bonded stitch-free seams provide lightweight comfort for any type of movement. The Vapor Flash fabric provides 360-degree visibility in low light.”
Last, but certainly not least, our group had the special opportunity to chat with American long distance runner and Olympic silver medalist Galen Rupp! The humble and elite althete spoke about his growth as runner along with his personal story of how the products meet his needs to stay warm and dry.
Thanks again to Nike for an incredible and insightful experience for its new collection. Always a home run!
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