Apr 24, 2018 | By Ella Hudson
Stylesight was on hand this morning to witness Nike’s launch with the National Football League, unveiling new uniforms for the upcoming season. This partnership signals a new era for Nike, which has driven innovation in the world of football since its founding. Bill Bowerman, co-founder of Nike, made commitments on the field as a young player that would later push the brand to explore new levels of speed, strength, and agility. This, paired with Phil Knight‘s passion for the game, is the key to Nike’s journey in football, pushing innovation and inspiring its athletes to perform to their fullest potential.
Taking over the reigns of the NFL, Nike showcased its products today revealing the lifestyle, training day, and game day gear. The importance of the athlete on and off the field was noted in the all of the categories.
Nike NFL Lifestyle Collection
Mark Parker (above), President & CEO of Nike, joined by Kris Aman, the GM of Global Football, Baseball, and Men’s Training, Todd Van Horne, the Creative Director of Football & Baseball, Charlie Denson, President of the Nike Brand, and finally Roger Goodell Commissioner of the NFL, introduced the Nike Elite 51 uniform and walked us through the brand’s history with the sport. Nike signed the agreement to become the official provider of the NFL in October 2010, it has been reported that the company paid $1.1 billion for the rights over the next five years.
Footwear has been a defining factor in the brand’s innovation within football. Starting with the original Nike (1972), the Astrograbber four years later (1976), the definitive Shark (1980) and the Air Veer (1993). Today, Nike continues to push the envelope with the Zoom Vapor Carbon Fly TD (2009) and the Vapor Talon Elite Cleat (2012).
In order to provide athletes with the most innovative product, Nike extensively tests to fit and find exact technical specifications. Starting from the inside out, the baselayer is key in keeping body temperature regulated, and providing a safe first point of contact. HyperCool, is incorporated to wick sweat and keep players cool, while HyperWarm, provides warmth. HyperStrong then protects critical zones with an optional carbon fiber plate for super lightweight, yet durable protection. The HyperStrong Compression 3/4 Pant incorporates the Vis-Deflex technology with Dri-FIT materials and flat lock seams for a comfortable, chaff-free ride.
Jermichael Finley of the Green Bay Packers, Ndamukong Suh of the Detroit Lions, and Ray Rice of the Baltimore Ravens.
The Nike Elite 51 uniform is super-light, yet technically engineered to enhance performance on and off the field. All of the details were carefully planned: Flywire Technologies eliminate layers, in turn reducing weight, while maintaining a lockdown fit. The essential addition of Zoned Mesh Ventilation for cooling, is paired with Zoned Strength for additional structure. Cut for Mobility with a 4-way stretch, even the numbers are set in a Stretch Twill that moves with the body. And lastly Deflex Padding is incorporated in the pant, along with a lightweight D-ring belt made of aircraft-grade aluminum.
The biggest story from a purely aesthetic angle is the redesigned uniforms from the Seattle Seahawks — inspired by traditional Northwestern cultures. The winged pattern and striking Seahawk logo and lettering, was pulled from the native culture’s influential graphic language. The local environment is reflected within the Northwestern-inspired palette of cloudy greys, deep sea blue, and fern-like greens with a pop of snow cap white. Kam Chancellor of the Seattle Seahawks (above) sports the look.
It looks like a great start to a new era in Nike Football. The Active Team can’t wait to see the new gear on the field come game day! -Calvy Click
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.