2 hours ago | By WGSN Insider
This week, footwear giant Nike launched multiple events to unveil its newest innovation within the Flyknit realm. This included two new additions to their Nike Free line: the Free Flyknit and the Hyperfeel. Both styles were created by constantly focusing on the body. Scientific data and athlete’s personal insights inspired the designs.
The new silhouette for the Flyknit has an elasticized construction, causing the shoe to fit securely around the ankle. Scientists used a pressure-mapping technology to locate the stress areas to build a knitted, one-piece upper. A tighter weave is used in areas for stability, while other zones allow more stretch to enable the foot’s natural flex. To support the movement of a runner’s stride, the Nike Free sole has flexible, built in slits along the arch.
“Nike Free Flyknit is the ultimate expression of natural performance principles, combining a supportive, sock-like upper and a flexible midsole and outsole that move with the body,” says Sean McDowell, Creative Director for Nike Running. “The compression fit brings the foot closer to the sole for enhanced lockdown and propulsion.”
Focusing on the body in motion, the Nike Free Hyperfeel is designed to work in a synchronized movement with the runner’s foot. The design was created using a minimal approach, adding padding and protection only where necessary. By using high-speed film, the Nike Sport Research Lab studied the different areas of the foot and which parts come into contact with the ground.
The Hyperfeel design uses specific materials to mimic the actual parts of the human foot.
“Lunarlon foam replicates cushioned pads under the foot. The outsole protects like hardened skin on the sole. Dynamic Flywire flexes and contracts, inspired by ligaments.” -Nike, Inc.
The form-fitting construction of the Flyknit and the Hyperfeel not only support performance, the seamless design of the one-piece upper also lowers the number of shoe components needed. This reduces the waste used in a typical Nike upper by an average of 90%.
We’re definitely marking our calendars anticipating the drop of both models at retail. The Nike Free Flyknit is available on August 1, and the Nike Free Hyperfeel will be released soon after on September 5.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.