Dec 25, 2017 | By Sidney Morgan-Petro
Nike Sportwear is gearing up for an Olympic summer. This summer, Nike unveils their ‘What the Max’ collection, including three styles featuring the Hyperfuse Technology in a bold primary palette, highlighting the transparent layers in each classic kick.
The Nike Air Max 90 Hyperfuse, Nike Air Max 95 Hyperfuse, and Nike Air Max 2012 Hyperfuse in the techno-pop shades demonstrate the melding of the latest adhesion technology on a classic Nike silhouette. Stylesight loves the results, utilizing heat fusion instead of the expected cut-and-sew method, especially on sneakerhead fave Air Max 90 (above).
Nike Air Max 95
Nike Air Max 2012
‘What the Max’ will launch globally this month. Check out the story of how Hyperfuse met the classics in the latest addition to the “Tales From the Kitchen” series. – Calvy Click
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.