Login

Nike Localises Running Experience In New Hong Kong Store

Targeting the growing running community in Hong Kong, Nike has opened a new store combining retail and runners services. Located in Causeway Bay, the 6,000 sq ft store is positioned as a meeting place for runners with services such as running shoes rental, free locker storage and running gait analysis.

To add a touch of Hong Kong, the store features local design elements including the “Look Right” and “Tram Lane” signs on the floor, which runners frequently see on the streets across the city. A giant map of the city is placed at the centre of the store to recommend running routes nearby.

The store opening also marks the launch of Nike+ Running Club Hong Kong, Nike’s latest initiative to build a community for its customers, which will organise weekly running activities and training for those who signed up with Nike+ on WeChat.

The store reflects an interesting advancement in Hong Kong’s sportswear retail, with Nike taking the lead to build a customer network leveraging a physical store and social media.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

WGSN Insider Bulletin

Big data meets consumer insights. Experience WGSN.

Related Stories

Ganni gets private equity boost, plans major expansion

National Geographic is at the forefront of immersive entertainment

New York Fashion Week February changes are coming

NYFW to combine men’s and women’s shows in 10-day-long event

Share
Tweet
+1
Share
Pin