Jul 11, 2018 | By Alice Gividen
Big data meets consumer insights. Experience WGSN.
Targeting the growing running community in Hong Kong, Nike has opened a new store combining retail and runners services. Located in Causeway Bay, the 6,000 sq ft store is positioned as a meeting place for runners with services such as running shoes rental, free locker storage and running gait analysis.
To add a touch of Hong Kong, the store features local design elements including the “Look Right” and “Tram Lane” signs on the floor, which runners frequently see on the streets across the city. A giant map of the city is placed at the centre of the store to recommend running routes nearby.
The store opening also marks the launch of Nike+ Running Club Hong Kong, Nike’s latest initiative to build a community for its customers, which will organise weekly running activities and training for those who signed up with Nike+ on WeChat.
The store reflects an interesting advancement in Hong Kong’s sportswear retail, with Nike taking the lead to build a customer network leveraging a physical store and social media.
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