Dec 08, 2017 | By WGSN Insider
During the 2012 London Olympics Nike debuted its newest innovation to the family, Nike FlyKnit. Luckily for us, it didn’t stop there. On Saturday September 15th, the Active team was invited down to Bowery Stadium, as Nike held the Opening Reception for the latest initiative surrounding the technology. Collaborating with artists from around the world to build installations in various cities, Bowery Stadium NYC was lucky enough to work with the talented Jenny Sabin.
Known for her incredible research and architectural design, it was the perfect partnership due to the technology’s woven and spider-like construction characteristically like and to the artists’ work. Sabin’s installation was titled myThread Pavilion and consisted of an awe-inspiring structure built out of the FlyKnit process, utilizing data from a select group of runners in New York. All information was pulled from the FuelBands the group tracked every move with, and it resulted in a large dome-like structure that invited one in without even realizing it. Once inside, the lighting would gradually shift to simulate the times of day a runner would be out, and the changing light sources of the run.
We heart Nike and all things Bowery Stadium so, be sure to check out more from us about what the brand is doing going forward.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.