Apr 02, 2019 | By Joanne Thomas
Last week was all about Nike. (And we couldn’t have been happier.) With events on both coasts, and across all parts of the brand, the Active Team was stoked to join in on the fun.
Starting off on Saturday November 10th, the brand held an event in Los Angeles, California to showcase 10 Years of Nike Skateboarding. Transforming its S&M Skate Complex in industrial Los Angeles into a physical timeline of Nike’s history in skating, attendees from all over LA gathered to take it in. The brand dove deep into its roster and the signature shoes to accompany riders like P Rod, Eric Koston and Stefan Janoski. For a full history of the shoes check out the digital version at the Nike SB Shoe Museum on its website. We were lucky enough to get a sneak-peak preview of the museum (and Eric Koston’s new signature shoe) in New York last month during the Nike SB Insta-Jam, so it was awesome to see it come to life in such a huge way!
Later on in the week…the launch of new colors for Nike Fuelband and the new Xbox 360 game: Nike+ Kinect Training in New York City. By setting up the Kinect with an Xbox, the user logs into the Nike+ system and can train towards goals using the motion-senor technology. Completely personalized to the individual, it’s like having a personal trainer right there in the room.
We got a chance to plug in one of the brand new Fuelbands in white ice that released on October 30th and see the game in action for ourselves. Let’s just say there will be a lot of personal training happening in our living rooms this winter without having to brave the cold!
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.