Sep 15, 2017 | By Dan Bisson
Each year sportswear giant Nike releases a limited edition collection celebrating Martin Luther King Jr. and Black History Month. An extensive assortment spanning both performance and lifestyle models, this year speaks to the impact that three specific athletes – Serena Williams, Kevin Durant, and Didier Drogba – have in their communities through efforts to give back.
“Nike recognizes the importance of this meaningful month with not only a product collection, but a larger recognition of the power of sports to impact society. The 2013 Nike Black History Month Collection mantra “Be Bold. Be True.” celebrates three athletes who are fearless in action and fueled by a purpose.
Consisting of seven shoes, two T-shirts, a Destroyer jacket, Nike Elite socks and a 5-panel hat, the 2013 Nike BHM Collection will debut beginning January 26. A consistent design aesthetic weaves through each product in the collection, with a color palette including black, grey and brown highlighted in orange. The color orange is particularly meaningful with its bold hue and tie to Nike’s DNA since its 1972 inception.
Now more than ever, athletes at all levels have a unique ability to extend their voice beyond sports. Soccer superstar Didier Drogba, tennis legend Serena Williams and basketball phenom Kevin Durant provide creative inspiration for the product collection based on their commitment to giving back to their communities.
All three athletes are celebrated in this year’s collection; each has an individual logo. Drogba’s is a light bulb morphed with a soccer ball, representing his ongoing involvement in bringing solar light bulbs to impoverished areas in Africa. Williams’ icon consists of a tennis ball emanating with lightning bolts, showing how she empowers young women, especially through the secondary school she helped build in Kenya. Durant’s icon represents the hopes and dreams of young athletes, with a basketball hoop merging with a cloud formation, a nod to the support he has given to his hometown recreation center in Seat Pleasant, Maryland, a place he attributes for helping him realize his own dreams. The three icons are infused into a distinct Nike BHM print pattern that appears throughout the collection.”
Serena Williams – Nike Dunk Sky High
Didier Drogba – Air Force 1
Kevin Durant – Air Force 1 Foamposite High
On top of that, three performance shoes will debut on court during NBA games on MLK Jr. Tribute Day on Monday, January 21, 2013. Each worn by signature Nike athletes, and coated in the custom print and color palette seen throughout the collection.
KD V – To be worn by Kevin Durant
Kobe 8 System – To be worn by Kobe Bryant
Lebron X – To be worn by Lebron James
We sure can’t wait to see these kicks on the court for ourselves, so don’t forget to tune in to catch a peek!
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.