May 16, 2018 | By Yvonne Kostiak
Feb 01, 2011
Even though we have been in the mountains for the last 2 weeks, we had to get back to LA and preview the Los Angeles themed footwear for the 2011 NBA All-Star Game, presented by Nike Basketball. Basically, we rolled up to the Staples center and were treated to VIP tickets in the Hyde Lounge to watch the Lakers play the Celtics…although the Lake Show was not running the court as usual, we still had a blast.
After the game, we headed down to The Vault for an incredible surprise…not only did the footwear and apparel look TIGHT, Kobe himself was there, along with Robert Rodriguez, to unveil the 2nd trailer of The Black Mamba, which was confirmed to launch during the 2011 All-Star Weekend in Los Angeles.
But, lets start with the Sneakers, this is after all, the most important part of the equation…
According to Nike:
“Los Angeles is the epicenter of entertainment, but beyond the bright lights and red carpets resides a diverse culture that breathes sport. This year Los Angeles will host the 2011 All-Star Weekend and to commemorate this Nike created a special collection of footwear. Representing and drawing inspiration from Orange County, East LA and Hollywood, the LA pack pays homage to the unique sprit of these distinct Los Angeles neighborhoods. Each regional collection includes four special shoes that includes three iconic Nike silhouettes: two Nike Hyperfuse, the Air Force 1 and Kobe Bryant’s latest signature shoe, the Kobe VI.”
The presentation kicked off with Nike Product Graphic Designer Eric Goto, breaking down the inspiration behind the Kobe VI, and how it tied into The Black Mamba theme. “The design draws cues from this fearsome snake and incorporates key performance elements in a low-profile shoe that weighs just 10.6 ounces in a men’s US size 9.”
Goto then moved on to the specialty packs, which had most of the room on the edge of their seats…the technology, the construction and overall aesthetic of each shoe was unique and totally unexpected.
The East LA Pack
“East LA has a pulse of its own. Steeped in Latino roots, it is one of the most iconic neighborhoods in Los Angeles. Custom cars, tattoo art and a passion for sport are all distinctive elements of the region. Home to LA’s favorite team, it’s only fitting that the colorway of the collection be blue. The pack also features a metallic finish that emulates the body paint of car and the inner sock liner features the symbolic ‘LA’ logo encompassed in a graffiti-art frame.”
The OC Pack
“Orange County, or “The OC” as its known, represents the Californian sun and sand lifestyle we all dream about. Skate parks and surf breaks are strewn up and down the coast and expectedly this collection plays off the neighborhoods bright palate of ‘total orange’ and ‘cannon blue’ in a bold mash up. The inner sock liner features an LA logo design that mimics a splash of water and varied use of texture and color characterize the fun and free vibe of The OC.”
The Hollywood Pack
“The special effects of Hollywood come to life through this pack and it’s only fitting this collection take on another dimension. Featuring a 3D appliqué that is only visible when wearing the proper eyewear, this collection literally jumps out at you. The inner sock liner, also 3D, features a classic ‘LA’ logo design that is flanked by stars, a nod to the Hollywood celebrity culture.”
Also featured at the event was the Nike Sportswear K.O.B.E True Colors collection. “The designs depict an iconic athlete’s road to success, as a collection of staple outerwear and apparel, delivering the very best blends of form, function and personality. With education as the graphic foundation, this is a lesson in Kobe’s life and inspirations delivered differently. This collection is inspired by the battle for knowledge of self, challenging the status quo and celebrating those who destroyed barriers to get to a new space.”
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.