Inclusivity: Its rising importance in the US fitness market
Jun 26, 2018 | By Emma Griffin
The basketball juices are flowing with March Madness creeping in and the NBA playoffs just around the corner. This week found Stylesight getting it’s Basketball fix as Nike’s 255 Lab and the Maysles Film Institute presented a sneak preview of Winning Time.
Winning Time part of ESPN’s 30 for 30 documentary series; tells the tale of the epic battles between Reggie Miller and The New York Knicks (Spike Lee) during the mid-90s. The film premieres on Sunday March 14th on ESPN.
Event host Nike 255 Custom Lab was adorned with images of New York’s infamous Rucker Park court and as well as other NY-centric paraphernalia.
While at 255 we had a chance to check out the current New York Basketball themed designs, talk B-ball with fans and shoot some hoops. The exclusive and ultra wearable t-shirts stole the show; with each giving its own visual take on an era or area in NYC Basketball.
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