Jun 26, 2018 | By Emma Griffin
The snowboarding gods have spoken…
Yesterday, Nike unveiled to the public Nicolas Müller’s late release boot, the Nike Zoom Kaiju. In what the brand calls a “quickstrike”, only 700 pairs of the pro model were delivered and dropped to retailers on January 11th 2012.
The Pacific Northwest inspired snowboarding boot is adorned with black and white tribal artwork, indicative to the region – created by a friend of Müller, the artist Ites. Right on trend, the boot falls in line with themes we’re currently seeing on the scene from a variety of snow brands in the market. In our 2011 Design Capsule, The Snowboard Ascent, we highlighted this fast growing influence drawn from the mountainous area, rich with culture and tradition – Moncler, Burton Snowboards and Fjällräven all tapped into the aesthetic.
Nike also created a commercial in addition to the release…take a look for yourself, Mr. Müller is definitely taking us on a journey to a place where perhaps he draws special inspiration for snowboarding. Maybe if we watch the video over and over, we’ll be able to ride like him too – Jessica Kaplan
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.