Diesel and Formichetti end four-year collaboration

Nicola Formichetti leaving Diesel no plan to be replaced

Nicola Formichetti is leaving Diesel

Nicola Formichetti’s four-year collaboration as artistic director for Diesel is to end on the best of terms this month as his contract expires. Diesel founder Renzo Rosso does not expect to replace him, at least for the near term.

While Formichetti’s next major port of call is unknown, the Italian-Japanese designer and stylist remains a busy man. He is fashion director of Vogue Hommes Japan and has been creative fashion director for Japan casualwear giant Uniqlo since 2013.


Nicola Formichetti leaving Diese

Nicola Formichetti

Rosso (pictured left with Formichetti) said of his association with the designer: “It was a fantastic collaboration. I really love very much what was done, and the relationship between us is really special.”

Formichetti arrived at Diesel in 2013 as the Italian brand’s very first artistic director, joining from Thierry Mugler, where he had been creative director for three years.  Prior to his work at Mugler, he was best known for his collaborations with Lady Gaga dating back to 2009.

Rosso pointed to Formichetti’s Japanese background, telling WWD that Japan was very inspirational every season, defining it as “the most avant-garde country,” and one that accounts for 21% of Diesel’s business.

“He also has Italian blood, so he is special. I like him personally, and we complement each other,” added Rosso.

He also said of Diesel’s direction after Formichetti: “I believe this kind of company can work differently, and not in this same kind of direction. There are many things coming up, special projects. The market is very different now. We want to be modern, I want to explore,” said Rosso.

Formichetti also described his time at Diesel as “amazing… I’ve had a good time, but we both decided to end it here. I travel a lot to New York and Tokyo. I want to concentrate on my projects, but there will always be a bond between us.”

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.