Aug 17, 2017 | By WGSN Insider
Get Street Style analysis as a WGSN subscriber
Jul 28, 2016
By WGSN Insider
Art and Technology; they are two words that many music festivals boast about in their promotional taglines, but in reality they fall flat on delivery. Finally though, it looks like one festival finally got the synergy between these two experiences just right. The video team and I went to the inaugural Panorama Festival, which took over NYC last weekend, and on arrival it felt like we were actually experiencing something genuinely refreshing, and completely different ( in a good way!)
The Lab, a pop-up dome constructed within Panorama music festival, seamlessly fused music, art and technology– just like they promised. Presented by The Verge and powered by HP, The Lab offered multiple experiences created and curated by local NYC artists.
One of our favourites is what I’m calling the Cloth Cocoon Swings. These cosy little swings nearly enclosed you in illuminated electric pastels and hung within a fort type structure that would make the little kid inside of you squeal. As you swung every which way the music around you changed and merged with the others swings creating a hypnotising melody. So freaking cool.
Check out clips from The Lab and our full video report here:
Love travel and music? Look out for monthly updates from the WGSN City team and check out the exciting new city scape video series.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.