Although it may not exactly feel like it (being that New York has been battling a heat wave) we are approaching the tail end of summer. But just as August looms in on us, a sweet spot has sprung up in town that will curb that sour taste in your mouth: The Museum of Ice Cream
Situated in a gallery just steps across the way from the Whitney Museum of Art— at 100 Gansevoort—the Museum of Ice Cream features a wealth of information and engaging displays that take you through the history and science behind this sweet, tasty subject.
Officially open to the public now-though unfortunately already sold out (but there is a waiting list online)- the museum houses fun facts and people who can tell you all about them. The colourful displays and friendly guides- who encourage you to actively participate while there- generate a colourful and fun ambiance that is conducive to ‘gram-worthy shots from pretty much every angle. You can view the collection of imagery here
Read on for the top 5 sweetest features of the museum that will be sure to sprinkle a little visual inspiration
onto of your Friday.
Museum of Ice Cream’s Ice Cream Sundae display
Ice Cream Sundae Display: After enjoying a tasty welcome treat and after passing by the edible balloon station, museum-goers arrive to the first interactive display where they are encouraged to scoop ice cream from a freezer housing loads of yellow frozen goodness. The ice cream though is not edible as it is made with special enzymes that delay the melting process. The scoops of ice cream piled high in the gold bowl structure are bright and beautiful and perfectly represent the giant sundae as a true work of art.
The Chocolate Chamber: Nestled behind a brown curtain, is a dark space dedicated to chocolate. Cleverly called the ‘Chocolate Chamber’ the room is a Willy Wonka-esque multi-sensory experience equipped with a projected screen of flowing chocolate, a chocolate fountain, crushed chocolate on the floor, a lingering chocolate scent as well as actual chocolate up for the grabbing. The only thing missing was a marshmallow (or two) to dip in the fountain.
Sprinkle Swimming Pool: Perhaps the most Instagram-worthy of the displays, was the life-size swimming pool filled with synthetic sprinkles. Guests were encouraged to remove their shoes on the poolside tile and take a dip into the shallow waters made up of tiny colourful beads resembling the colorful topping. Complete with a diving board and blow up beach balls, this display was truly the cherry on top of the entire experience.
Miracle Berry: A temporary tastebud alteration pill called the “miracle berry” gave the museum-goers another reason to try a frozen treat. The pill works to enhance sweetness and so when participants ate it, followed by a complimentary bright pink ice cream cone with a lemon placed on top, they did not react to the sour taste of the lemon.
Tinder Land: In collaboration with the dating app, the museum encourages participants to swipe left or right to find their perfect ice cream match (interactive marketing at its finest).
for brand strategy, marketing analysis, youth reports and more.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.