Sep 15, 2017 | By Daisy Schofield
Request a demo to see WGSN for yourself.
Having experimented with various shop-in-shop boutiques, trendy online eyewear brand Warby Parker has unveiled its very first brick-and-mortar location. The newly opened flagship boasts high ceilings, terrazzo flooring, and a rosewood-paneled optical station where full-time optometrists offer eye exams for just $50. The luminous space showcases the brand’s fashionable frames on wall-lined shelves that reach as tall as 18 feet. Inspired by classic libraries, the space is completed by a curated edit of design books and independent reads, from Grace Coddington’s recent memoir to issues of the Paris Review. The store even features a photo booth for customers to print (or email) pictures of themselves modeling the eyewear. The back of the shop artfully highlights a well-preserved skylight, illuminating the greenery and contemporary furnishings below.
Warby’s digital presence stays true in this physical storefront – you’ll notice a lack of cash registers, as each sales associate is fully equipped with mobile point of sale (POS) software. And being an online brand, it’s only normal to track customer behavior by way of hidden sensors that actually mirror online analytics. Let’s just say this growing-in-popularity eyewear brand knows how to seamlessly integrate customer experience. So if you’re in New York, be sure to make your way down to SoHo to see the hype for yourself. – Sarah Ryan Hecht
Now open at 121 Greene Street, NYC 10012
1 646 568 3720
Photos Courtesy of Warby Parker
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.