May 30, 2019 | By Louise Squire
Request a demo to see WGSN for yourself.
Open to the public May 1st is the much-anticipated new Whitney Museum of American Art. Having relocated from the Upper East Side’s Madison Avenue to Downtown’s Meatpacking District, the move marks one of the most significant cultural projects in Manhattan in the last decade.
Designed by Pritzker Prize-winning architect Renzo Piano, the new building boasts both indoor and outdoor galleries and will double the Whitney’s exhibition space. The building, both rough and refined, is built on 4,000 tons of steel framework, allowing for column-free galleries and providing the artists with true aspirational space to work within.
The Whitney’s new home will open its doors alongside the inaugural exhibition, America Is Hard to See, showcasing some 600 works from 400 American artists and occupying every gallery space on the top four floors of the building. The retrospective, its name derived from a Robert Frost poem, examines the themes, ideas, beliefs, visions and passions that have stimulated American artists for the past century. Featured artists include the likes of Willem de Kooning, Jasper Johns, Georgia O’Keeffe, Franz Kline, Eva Hesse and Chuck Close. Also coinciding with the opening is a site-specific installation located in the museum’s largest outdoor gallery space, Mary Heilmann: Sunset, and featuring 40 bright sculptural chairs to be enjoyed by visitors. Not only does the New Whitney mark a significant cultural project in New York, but the building itself can be enjoyed just in time for the warmer summer months. An absolute must see. –Sarah Ryan Hecht
“One of the most important reasons for the architect’s work, which keeps us going and gives us the strength to continue our projects, is the idea of not creating buildings indifferent to the city, but meeting places, where people will get together and share their values.” -Renzo Piano
The Whitney Museum of American Art
99 Gansevoort Street 10014
America Is Hard to See
Exhibition dates: May 1 – September 27 2015
Images courtesy of the Whitney and Filip Wolak.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.