Rick Owens’ DRKSHDW diffusion line has a temporary new home in NYC, but please, don’t call it a pop-up. This dark designer prefers to use the French term, ephemere, instead when describing the first freestanding store for this more accessibly-priced Owens line. Open till October, you’ll find minimalist designs for both men and women in varying neutral shades, from jeans ($420) to denim jackets ($1,188). The boutique itself is unmarked, and many of the items displayed are completely tag/logo free, but if you’re into Rick Owens’ signature style, these things will not be a problem. —Ashley Churchill

DRKSHDW (Dark Shadow)

70-72 Wooster Street, SoHo NYC

Open till October 26, 2013

Photos Courtesy of Rick Owens, The New York Times, and GQ

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.