As tennis fans all over the world eagerly await the start of the U.S. Open, NYC feels more like a tennis club than a bustling metropolis. In the sports industry, the kick-off of the U.S. Open is the equivalent of Fashion Week, complete with jet-setting athletes and glamorous parties hosted by tennis icons and their sponsors. Earlier in the week, Nike blocked off Broadway between 22nd and 23rd Streets and constructed a pop-up tennis court, where three of the sport’s top players — Roger Federer, Rafael Nadal and Serena Williams mingled with fans and showed off their new U.S. Open ensembles. Similarly, ESPN and Direct TV set up courts at Bryant Park, encouraging New Yorkers to hit a few balls. Coming soon, look for Stylesight’s coverage of the K-Swiss S/S 10 runway show and the Maria Sharapova event at Cole Haan.
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