May 11, 2018 | By WGSN Insider
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Jul 07, 2011
“My favorite Aesop quote is from Salvador Paniker: ‘Better than a face-lift, to stay young we need to be permanently in a state of intellectual curiosity.'” – Dennis Paphitis, Aesop Founder
Australian skin care brand Aesop has landed in New York. This cult favorite opened the first of its four planned New York boutiques in the Graybar Passage in Grand Central Terminal this week. The kiosk, designed by Jeremy Barbour, is built primarily from recycled 19th century newspapers, incorporating Aesop’s signature understated aesthetic that merges modernity with recycled materials. Its “the utility of Muji and the luxury of Hermes,” describes Paphitis. This “substance not spin” philosophy extends to quality plant-derived ingredients and positive treatments for skin, hair and body, designed to do what they say without the song and dance. Inspired by poetry and literature, all labels have quotes from famous personalities and rather than conventional advertising, Aesop prefers to align with the arts and support innovative artists – like its recent short film commission from Australian artist Lucy McRae.
Boutiques on Elizabeth Street and University Place will open by the end of the summer and a flagship on Bleecker Street is set to open in December.
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