Hollywood-favorited maternity label HATCH has unveiled its first standalone venture in the form of a SoHo pop-up. Open through November, this Howard Street space stocks the full collection alongside exclusive new pieces and the recently debuted Holiday line. An exquisite range of beauty, accessories and gifting goods from the likes of Ariel Gordon, Earth Tu Face and Serena & Lily completes the merchandise found here. A “denim doctor” is also on-hand to transform beloved jeans to and from maternity wares. An absolute must check out for mothers and moms-to-be. –Sarah Ryan Hecht


25 Howard Street 10013

Open through November 30th

Photos courtesy of HATCH

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