Aug 14, 2018 | By Lourdes Linares
Sep 10, 2017
What comes after Millennial Pink is the question that our WGSN colour editors are asked the most. Will it be red, blue, yellow etc? Well, one look at the NYFW catwalk and our prediction for purple, as we stated here, is being proved right show after show. “For SS18, purple will be increasingly important and will come to override pink as a key colour,” our Global Colour SS18 report stated, but just how to wear this vibrant colour come spring/summer 2018? Well, whether you want to dabble with the colour, from the shoes at Tibi, or wear it head to toe, like at Victoria Beckham, the catwalk is here to help. Also, as we predicted purple this season comes in shades from a sweet magenta to ‘Electric Lilac’, so the options prove there’s a tone of purple to suit everyone.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.