May 30, 2019 | By Louise Squire
Request a demo to see WGSN for yourself.
With a temporary space in the Flatiron District, DKNY is putting the ‘NY’ back into DKNY.
This isn’t the first time Ms. Donna has taken her wearables separates to pop-up land, having done a similar store in Los Angeles. But now the designer is going back to her roots with this 2,000 square foot space, joining neighboring shops Club Monaco, Restoration Hardware, MAC Cosmetics, Eileen Fisher, and BCBG. The target market here is working ladies who pop out to shop on their lunch breaks, but if you’re in NYC anytime soon, be sure to hit up this urban-inspired, brick walled gem of a pop-up shop. — Ashley Churchill
168 Fifth Avenue, NY, NY
Photos Courtesy of WWD and DKNY
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.