Sep 15, 2017 | By Daisy Schofield
Request a demo to see WGSN for yourself.
Detroit may have filed for bankruptcy, but its presence is stronger than ever in NYC. A mere one month after the debut of its Midtown Detroit brick-and-mortar flagship, Motor City-based brand Shinola sets up shop in TriBeCa. Designed in collaboration with the Rockwell Group, the industrial space fits the aesthetic of the neighborhood with its prewar vibe, concrete floors, and exposed brick walls. The shop embraces TriBeCa’s manufacturing origins, sourcing its chairs from Brooklyn Studio Uhuru and the spiral staircase from Total Metal Resources in Greenpoint. You’ll enter into a transformative setting – white stepped platforms are used both for display and for stadium seating – to find a corner café and newsstand from New York City staple the Smile. Venture deeper to find the cult status brand’s American-made watches, bikes, and leather goods displayed alongside Filson bags, Common Projects shoes and Steven Alan shirts. A selection of Detroit denim and vintage Rolexes, as well as design books and interior goods are also housed here. A neighborhood must see.
–Sarah Ryan Hecht
177 Franklin Street 10013
Photos courtesy of Shinola
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.