Oct 16, 2017 | By WGSN Insider
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Known for their myriad selection of brightly colored lingerie, Cosabella has brought their sexy styles to New York City with the arrival of a new flagship store in SoHo.
Located in the heart of one of the city’s busiest and best shopping areas, this sleekly modern store, all exposed brick and whitewash, is the perfect complement to the electric blues, bright reds and royal purples that pepper Cosabella’s gorgeous selection of intimates. With only two other U.S. retail locations, in Miami and Atlanta, the arrival of this cult brand is a big thing for New Yorkers in the know.
Translating to “beautiful thing,” in Italian, Cosabella was founded in 1983 by husband-and-wife team Ugo and Valeria Campello. Originally based in Italy, the company now calls Miami home, but still does all of its manufacturing in Italian factories, for the perfect blend of American design and Italian craftsmanship.
A stylist and celeb favorite, you may have spotted Cosabella’s exquisite undergarments on episodes of Grey’s Anatomy, Desperate Housewives, Lost, Nip/Tuck, or Sex and the City. So make like Carrie Bradshaw (or Samantha, or whoever you most identify with) and pop into this stunning new spot!
xx Ashley Churchill
220 Lafayette Street (between Spring and Broome), New York
Open Monday – Saturday 11:00am – 7:00pm, Sunday 12:00pm – 6:00pm
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