May 23, 2017 | By Carla Buzasi
Request a demo to see WGSN for yourself.
Taking over the Yard at the Soho Grand is Gilligan’s, a vibrant pop-up eatery that brings a seaside escape to the city. From the same restaurateurs behind last summer’s Montauk sensation Moby Dick’s come this lively outdoor cantina complete with white bamboo, bright palms, and rustic sailing gear. The menu consists of crudo, salads, and grilled whole fish sourced from Long Island’s best-known farms and fishermen. If the coastal menu doesn’t quench your palette, the list of signature wood-fired pizzas is sure to do the trick. Order from the daily changing chalkboard, receive a numbered buoy, and make your way to the table. You’ll then indulge in spiced Dark & Stormys or Frozen Watermelon Margaritas (a beer and wine list is also readily available). From here you’ll relax, enjoy the island vibes, and experience a mouthful of rich flavors. Open through the summer, be sure to stop by and tackle NYC and the Hamptons in one sitting. – Sarah Ryan Hecht
The Yard at the Soho Grand
310 West Broadway 10013
1 212 965 3000
Photos courtesy of the Soho Grand.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.