New Store: The Local Firm, Stockholm


Swedish denim brand, The Local Firm opened up its first retail store on December 16th at SkÂnegatan 82 in Stockholm.

After their successful temporary shop project “The Local Firm Propaganda Store” last spring, the step to open a concept store was inevitable. The co-founders, Richard Hutchins and Axel Hyhage found an ideal spot in the heart of the popular “SoFo” area on the southern island of Stockholm. The interior is decorated according to the brand’s core concept, inspired by the German Bauhaus movement with key factors in industrial creativity and straight-forward function at the heart. Certainly a Swedish denim brand to watch!

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.