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New Store: Tate + Yoko by Naked And Famous

Happy New Year and welcome back to the Denim Daily Dose!

We were excited to read over the holidays that our pals over at Naked & Famous Denimopened a new retail concept boutique called Tate + Yoko (Tate + Yoko translates to “Warp + Weft” in Japanese) in their hometown of Montreal.

The store is a multibrand concept that will feature some of the Naked and Famous boy’s favorite cult denim brands from Japan:

The Flat Head
Studio D’artisan
Momotaro
Japan Blue
Eternal
ONI
Kamikaze Attack
D#

And of course their own brands:
Naked & Famous Denim
Paulrose Products

The store channels the 40s and 50s aesthetics that inspire many of the labels, as well as a little of the playful and tongue in cheek attitude Naked and Famous are known for: vintage comic book pages line the walls of the dressing rooms and there is ice cold Ramune soda in the old Pepsi cooler.  The shop itself is fitted almost entirely with vintage industrial fixtures as well as custom metal piping, hangers and racks. As owner Brandon Svarc says, “wood is for pussies!”

Photos thanks to Naked & Famous/ High Snobiety and GQ

tateandyoko.com

9069 St-Laurent
Montreal, Quebec
Canada H2N 1M9

 

 

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