New Store on Melrose Avenue — Civilianaire

An L.A. label with true American flavor, Civilianaire continues to make a mark on its California hometown with the its sixth retail outlet.

Having already fully penetrated its hometown Los Angeles market, So-Cal domestic denim brand Civilianaire has opened the doors to its latest retail venture on 8251 Melrose Ave. Following the success of the other five locations throughout California, the sixth store marks the rapid expansion of the brand since it launch in 2009.

The brainchild of Gene Montesano and Barry Perlman (founders of Lucky Brand in 1990), Civilianaire has built a solid name for itself through its domestically-made, upscale jeans built from Japanese denim.

While they are known for their straightforward silhouettes for men’s and women’s jeans, the truth is found in the details. Inspect any pair of Civilianaire pant and you will find more than a few signature sign-offs and detail-oriented touches like mustard-herringbone pockets, yellow line selvedge ID, natural twill waistband, zip-fly, elaborate gold stitching, and a label proclaiming “Enjoy!” on the chain-stitched hem. In addition to carrying their premium denim, the store also showcases complementary basic twills, woven and knit shirts, and outerwear at compatible prices.

Much of the Melrose interior stays true to the aesthetic of the former stores — white wash brick walls, steel rails, and repurposed oakwood furniture. A nice touch to the stores lo-fi and D.I.Y. aesthetic are the pegboard panels that showcase the jeans and a scatter of denim jackets that hang along the wall. Moreover, the vast glass facade provides streams of natural light that further compliment the raw products on display.

Take a look at the brands website and you will see that this is just one of the many stores rolling out for the Civilianaire brand. Gene and Barry have stores openings planned for Carmel, C.A. and Nolita and Bowery neighborhoods in N.Y. in 2013.

The good folks over at Rawr Denim were there for the launch last Saturday, December 8th (images courteous of them), so head over to their site to get a full rundown of the day.


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