New Store: Nudie Jeans House in L.A.

Swedish denim brand Nudie Jeans Co. expanded their presence in Los Angeles earlier this month with the launch of the ‘Nudie Jeans House’ – a hybrid denim sanctuary, retail space and wholesale office.

Located in a prominent shopping area in West Hollywood off Melrose Avenue, the 600-square foot space is a stone’s throw from major stores Fred Segal, American Rag and New Era, which is due to open Fall 2011. The compact house-like design demonstrates an evolving and refreshing retail approach from Nudie Jeans, providing specialist customer service and a bespoke repairs and alterations clinic, in an environment where visitors can engage in a complete Nudie Jeans experience in an integrated and interactive way. The ORGANIC story kicks it all off, with the award winning Repair: Reuse: Reduce new space with a bespoke repairs and alterations clinic to take your wounded denim babies for a refurb.

The space features Scandinavian design elements instilled with a relaxed California vibe: exposed wood beams and an abundance of natural light are juxtaposed against antique fixtures and black chalk walls. A mid-century architectural table takes center stage displaying denim, while a traditional PFAFF sewing machine sits in the window ready for repairs. Externally, wraparound wood decking with built-in BBQ serves as the perfect oasis to chill and enjoy the sun.

The Nudie Jeans House operates as the west coast wholesale office from Monday-Wednesday, and welcomes the public Thursday-Saturday 11am – 7pm, Sunday 11am – 5pm.

710 N. Edinburgh Ave (between Melrose & Waring)

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