Nov 16, 2017 | By Lourdes Linares
Get more Denim insights as a WGSN subscriber
Californian denim brand, Cult of Individuality opened a shop-in-shop on the third floor of the Limelight Marketplace in New York just three weeks ago and we went to check it out- The brand’s awesome space is set against the backdrop of the former church’s original stained-glass windows and crafted from reclaimed wood from an old barn in upstate New York. Salvaged vintage memorabilia is scattered throughout, reflecting the brand’s authentic and time-worn Americana ethos.
The denim brand’s move to the former church is sure to bring a level of cool to this unique shopping location.
Cult of Individuality, 47 W. 20th St., nr. Sixth Ave.; 212-226-7585.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.