New Store-in-store: Cult of Individuality

Californian denim brand, Cult of Individuality opened a shop-in-shop on the third floor of the Limelight Marketplace in New York just three weeks ago and we went to check it out- The brand’s awesome space is set against the backdrop of the former church’s original stained-glass windows and crafted from reclaimed wood from an old barn in upstate New York. Salvaged vintage memorabilia is scattered throughout, reflecting the brand’s authentic and time-worn Americana ethos.

The denim brand’s move to the former church is sure to bring a level of cool to this unique shopping location.

Cult of Individuality, 47 W. 20th St., nr. Sixth Ave.; 212-226-7585.

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