May 24, 2018 | By Lourdes Linares
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The Denim team have just flown to Vegas from a weekend in LA, where we visited Rin Tanaka’s ‘Inspiration’ show in Long Beach and of course the LA Rose Bowl to bring you a denim-focused street report in due course, so watch this space. While in LA, we checked out new store and brand, Civilianaire.
Civilianaire is a high-end denim line, launched just two weeks ago by Lucky Brand founders Barry Perlman and Gene Montesano. The store debuted in mid-January when the pair opened a clean, utilitarian Civilianaire storefront at 8312 W. Third Street in Los Angeles without so much as an email announcement.
“For us, a store is the best way to tell people the story of the brand, whether they are consumers or retailers. It lets us have our own village,” Perlman said.
The pair have launched the brand just a year after selling their huge denim venture, Lucky Brand but that’s where the similarities end. Lucky Brand, which they launched in 1990 and later sold to Liz Claiborne Inc. for a total of $216.9 million, now operates 150 stores and has international distribution.
This denim venture is a high-end line of denim and basics for men and women inspired by a vintage military aesthetic and the Japanese appreciation for minimalist jeans, its totally manufactured in LA and designed by Perlman and Montesano themselves.
Sizes are hand-written into each pair of jeans, and care directions are translated into Japanese, a nod to one of their sources of inspiration. “We still like those small details that let people know we’ve thought about every part of a jean,” Perlman said.
The store was a real inspiration and we look forward to watching this new denim line thrive!
Info thanks to apparelnews.net.
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