New Spaces: Droog Flips the Hotel Experience on its Head

Dutch design collective Droog has finally unveiled its long awaited Hôtel Droog, which comprises only one bedroom.

Set in the historical heart of Amsterdam, the hotel occupies a former museum-style store that used to sell Droog-only designs.  As with many of their innovative projects, Droog hopes to redefine the experience of hospitality by making all hotel amenities, including a Droog store, exhibition space and a “fairytale garden” (designed by French landscape architect Claude Pasquer), as much of a focus as the hotel room.  So much in fact, that Hôtel Droog boasts only one bedroom to sleep in: an apartment style space that occupies the top floor of the 17th century building.

“The concept of a hotel has been reversed. Whereas a hotel is usually mostly about sleeping, here we have enlarged and emphasized all the aspects that many hotels also offer and made them central to the hotel experience.  Hôtel Droog brings all of our activities under one roof—from curation to product design, exhibitions and lectures—and invites people to plug in as they choose,” explains co-founder Renny Ramakers.

The hotel opens to the public on September 16th.  You can request further information on their website.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

WGSN Insider Bulletin

Experience Lifestyle & Interiors on WGSN.

Related Stories

Somnex | The Sleep Show: Five relaxing highlights

WGSN travel: Holiday happiness in Formentera

Tableware updates: Casual dining meets high design