Login

New pop-up store concept: Levi’s® Workshops

denim_7_12_20101.jpg

In homage to their definitive workwear roots, the Levi’s® Brand has introduced the Levi’s® Workshops, an interactive series of multi-faceted venues that will feature a fully functioning workshop along with space for community events and a retail storefront, all under one roof.

The first of the Workshops has opened for a period of eight weeks in the mission district of San Francisco, with a second outpost to open in New York this fall.

Each Workshop is designed to focus on a specific craft – the San Francisco space highlights the art and process of printmaking. The general public can come by and use the letterpress, silkscreen, and photocopy equipment to make their own print-based creations as well as enjoy various events and purchase workshop inspired clothing.

As part of the festivities, Levi’s invited local pioneers like Craig Newmark and Aaron Rose to work on their own print collaborations. Craig Newmark is the founder of Craiglist and Aaron Rose is responsible for the book, “Beautiful Losers: Contemporary Art and Street Culture.”

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

Share
Tweet
+1
Share
Pin