New Pop-up Store: BLK Denim

As BLK’s website announces: “A new brand is born.”

Swedish designer Johan Lindeberg, who made his name as head designer for Diesel in the 90s and went on to set up his own label, J. Lindeberg, has now launched his own denim line, BLK DNM. We caught wind of the news late last year, but now the wait is over and the store, based on 237 Lafayette in N.Y., opened its doors to the public last week. The aesthetic of both the store and the line is clean and minimal, with a tight, greyscale palette accompanied by clean, no-nonsense denim with little or no fussy detailing. Prices are competative too, with tanks at $40, tees $50 and jeans at $130.

As part of the launch, Lindeberg also launched his own newspaper, Gazette 1, which the store hands out with every purchase. Contributers for this issue include Wes Anderson, Peter Lindbergh, Waris Ahluwalia, Jade Berreau, and Terence Koh.

“Its purpose is to create an interesting cultural forum where we can manifest creativity and inspiration,” he told vogue.com

The pop-up will only last six to eight weeks, although there is talk of the store staying put – let’s hope so!



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