New Optimism: 24 Hours of Happy with Pharrell

The Stylesight London office is currently smitten by Pharrell Williams’ latest music offering, which arrives in the form of a feel good pop song, and interactive music video that lasts for 24 hours.

Called “Happy”, Pharrell’s soon-to-be hit lasts a little over four minutes, but with the creative help of California-based agency We Are From LA, an ambitious, interactive music video for the song features a huge 24 hours of content—that can be controlled by the user—and the first of its kind for a music video, according to producer Jett Steiger. In addition, users watching the video can share their favorite moments via social media.

Watch the Youtube friendly music video edit above, while “24 Hours of Happy” can be experienced here

Pharrell’s video and song perfectly aligns with the principles of our Megatrends forecast for F/W 14, Rapture, in which unexpected surprise and laughter are used as a way to nurture happiness. Read more about this feel-good movement via our recent In the Air report, New Optimism. – Samantha Fox

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.