Jul 12, 2018 | By Bonnie Pierre-Davis
Experience Lifestyle & Interiors on WGSN.
Los Angeles-based shoegaze outfit, IO Echo has unveiled an interactive video for the title single “Ministry of Love,” which lets the user control and manipulate its aesthetic.
Created by the developers behind Arcade Fire’s interactive film project The Wilderness Downtown, the video features lead singer, Ioanna Gika and guitarist, Leopold Ross playing-out in a series of George Orwell-inspired sequences, in which they are caught on surveillance-like film cameras. Users can use their mouse cursor to navigate and distort the video, such as multiplying band members, changing scene colors and adding graphic overlays. You can check the video out on VICE’s music channel, Noisey.
We recently called-out IO Echo as “ones-to-watch” in our SXSW 2013 Top Ten Bands rundown report. Keep watching the site for our forthcoming music coverage from this year’s Coachella festival. – Samantha Fox
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.