New Magazine: Antidote


We’ve come across this new bible of a French magazine called Antidote. The very first issue focuses on denim and the magazine says:

“The choice of denim as a topic for the first issue was not a random one as it represents a fashion must have for all of us. The language of denim is universal, marked by a fertile history that acts as an endless source of inspiration. An antidote made with a variety of subjects – a humble, pedagogical account of the history of jeans, its identity, its soul”

Among the various articles and other editorial offers of this magazine, you’ll find subjects such as the existence of denim staged through its unique history, the numerous steps of its manufacturing and the various economic and social aspects of the blue jean, worth a read. You can buy it online here or in many specialist magazine stores worldwide.

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