Jun 07, 2018 | By Samuel Trotman
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Amsterdam continues to lay down the solid roots of its ever growing denim community with the newly opened Levi’s concept store.
After facing budget issues, Levi’s hired creative firm Cosmo Park to design its new store on the concept of: reuse, rebrand, rejuvenate. The new store not only reflects the brand, but also the city of Amsterdam. Using trinkets from around the city, the design firm salvaged bikes, boats and secondhand goods to furnish the interior. Vintage church benches were used to create a display table for denim, the cash desk’s wooden cladding is made of floor boards previously used on the shop’s second story, and old steel pipes have been rebuilt to fixtures in fresh colors like fuchsia, orange, lime green and yellow. Como Park even helped solve budget issues by re-purposing much of the lighting and wood flooring from Levi’s Bread and Butter trade show booth.
The 250m² store is on two levels in the middle of Amsterdam’s inner city. The resulting design favors these unique urban elements over a lot of homogenized branding. The inventiveness, passion and humor at the heart of the project might be an interesting starting point for stores in other cities, each of which could morph to become both unique and uniquely Levi’s.
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