Jul 03, 2018 | By Erin Rechner
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As 2017 draws to a close, we start to look to some new collaborations, brands and releases that will be dropping in 2018. Now is definitely the time to get excited about kidswear. The kidswear market has a predicted growth of 13.2% over the next five years in the UK, with growth outpacing both mens and womenswear for the previous five years, according to data from Euromonitor.
2017 has seen high end designers Balenciaga and Givenchy see the potential in kidswear by launching their debut kids ranges. Collaborations such as Adidas x Rodini and Tobias & the Bear x Peanuts show how brands are coming together to inspire creativity and share their ideas.
Here’s 5 launches we’re looking forward to seeing in 2018:
Emillio Pucci is launching a new junior line in association with Simonetta, aimed at girls up to age 14. The range will be debuting in Spring 2018, available in flagship stores and boutiques worldwide. It embraces the eye-catching colours and prints associated with Emillio Pucci womenswear, staying true to the brand’s identity. As Emilio Pucci’s chief executive officer Mauro Grimaldi says: “Pucci has always been synonymous with colour, ‘joie de vivre,’ energy and refinement. This collection represents a natural extension of our universe”. We’re excited for this range to launch, and anticipate that other womenswear and menswear brands will follow this trend.
Brand to watch, Barn of Monkeys has featured in our trend reports and we can’t wait for the ranges to hit down in stores. Made for boys & girls aged between two-16 years, the brand has solid social and cultural values and makes high quality, organic GOTS certified clothing in Portugal with a special approach to style. The clothes are made to last and promote gender standardization. The Spring/ Summer 18 range is called ‘Demand the Impossible’ with inspiration coming from worldwide travels across the globe, starting with travelling through the skies, to sailing across the seas to exploring the land, with the palettes reflecting the inspiration.
Gap is revealing a new limited edition collaboration with Sex and the City’s Sarah Jessica Parker, available worldwide and online. Available to buy from Spring 2018, the Instagram teaser showed a white and pink back pack with rabbit ears with the tagline ‘love, luck and magic’. Gap has shown it’s eager to withstand rising competition by launching new products such as its Baby Gap subscription box and sister brand Old Navy subscription box (subscribers click here)
London Kids Fashion Show ‘Mini Mode’ announced that its debut show will be during the industry-renowned London Fashion Week on 16th February 2018. This new showcase aims to be a platform for new and existing talent in the kidswear market, placing the UK firmly into the global kids arena. Inclusivity is a key theme and the show aims to empower kids to feel part of this exciting, global fashion industry. Look to this show to see some exciting brands and a fun filled activities throughout the day.
2018 will be about all things purple with the Pantone colour of the year announced to be Ultra Violet 18-3838. Mysterious, enigmatic and symbolising the limitless night skies, expect to see this colour enter mainstream fashion ranges for both boys and girlswear. The colour inspires creativity and standing out from the crowd, but is also linked back to themes of mindfulness and deeper connections. Purple symbolises experimentation and non-conformity in an over-stimulated world.
It’s an inspiring time to be part of the growing kidswear market. Social media has been a large influencer in driving the demand for fashionable kidswear, as Millennial parents post carefully put together outfits online. Brands are reacting to this by offering new collaborations and ranges aimed at this market of consumers.
Don’t forget to check out our monthly, ‘In Case You Missed It’ reports for subscribers, which offer up-to-date happenings in kidswear, released at the end of each month. Here’s to an inspiring 2018 and beyond.
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