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NEW ERA LA Flagship Grand Opening

Last week the Active Team stopped by the grand opening on the NEW ERA LA Flagship store on Melrose Ave. The event was a total success, jam-packed with celebs, athletes and fitted-cap aficionados. Formerly the BAPE store, the new vibe of the space is clean and minimal with a focus on all things SPORT.

Image via Transworld Motocross

Image via Transworld Motocross

LED TV’s were broadcasting the Steelers vs. Browns game (go Steelers!) and there was even a skybox for VIP attendees to chill. NYC’s finest, DJ Clark Kent, kept the crowd moving all night with old-school classics and bangers, while a streaming Twitter feed kept everyone updated on exactly what was going down.

The grand opening was held on Saturday, December 10th, 2011. The first 100 customers received a complementary gift bag, and one lucky person won a design session with a New Era designer, and have will have the chance to have their cap sold at the store. – Jeanine Pesce

NEW ERA LA Flagship Store
800 Melrose Ave.
Los Angeles, CA 90046
323.782.1280

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