New Denim Brand: Redux Jeans


Redux Blue Jeans is a new denim brand to emerge from Italy, launched by Dario Marangon, a denim designer with over twenty years experience and Luigi Ruffino, a denim fabric and laundry specialist. Marangon is the designer behind the Wrangler Bluebell range, among many other denim ranges and ventures, and owns a renouned denim archive of vintage and deadstock pieces stored in his personal denim ‘museum’.

The Redux jean is a handmade, men’s-only limited production of blue jeans, using Japanese Okayama selvedge fabric, and inspired by workwear. The name redux means to restore or return, an apt name for such an artisan denim brand.

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