5 hours ago | By Lourdes Linares
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We’re interrupting this week’s exclusive Amsterdam denim content to report on an L.A. based brand just launched last week, aptly named Jacob Davis.
Stylesight stopped by the Santa Monica Bloomingdale’s for the exclusive launch of Jacob Davis, a denim line by the gentlemen that previously gave you Bread: Jason Briggs and Jason Ferro. They have honed their craft for the past 15 years with companies such as Abercrombie, Gap, Guess and Levi’s and their new expedition is telling the story of Jacob Davis, inventor of the humble yet innovative denim rivet.
For those of you who don’t know, Jacob Davis was the pioneer of the reinforcement copper rivets that we see on today’s jeans. In Reno, Davis was a tailor making tents and wagon covers out of the fabric he purchased from his supplier, Levi Strauss. After helping a woman and her husband reinforce the weak point of the pants using said rivets, it spread like wildfire to other workers and soon became a major demand. He had asked Levi’s for help regarding the purchase of the patent as he was coming up short with finding the money. In 1873 they jointly filed, and Davis then moved to San Francisco and ran the factory.
In honor of Jacob Davis, this new denim line consists of Japanese selvage denim, the distressed jean, and chambray wovens, all made in the USA. As this was the launch of Jacob Davis, we are sure to see more from them as they want to expand and create a gentleman’s lifestyle store with tailor-made suits, sunglasses as well as cigars (an item the real Jacob Davis store once sold)
Now, you guys are probably wondering what we were wondering- how did the guys manage to use the name Jacob Davis for a brand?? With a little digging we found the answer over on the Cool Hunting blog:
“We just wanted to tell the story of Jacob Davis and we thought, someone must already own this. It’s got to be trademarked. Someone must be doing this already. But then we checked and it wasn’t.
We went over everything with our patent and trademark attorneys. We reviewed it and decided it made sense for us to go ahead and develop the collection. It goes with what we’ve been doing for years. It really made sense that we wanted to tell this guy’s story. It’s not just clothing. This is a lifestyle brand.”
Closing the night were the sounds of Whitely Heights, Briggs’ and Ferro’s other project: their blues band. All the men were denim clad as they displayed what it means to be a true lifestyle brand.
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