Jun 07, 2018 | By Samuel Trotman
Get more Denim insights as a WGSN subscriber
Retailers are getting pretty serious about denim these days. Newly revamped denim sections are appearing in all the best department stores worldwide, including Selfridges in London and Printemps in Paris. The latest store to undergo a denim revamp is Los Angeles’ Saks Fifth Avenue in its historic Beverly Hills location. This one, however, is all for the guys!
The Denim Bar, known as D-BAR is actually part of a whole new men’s store named The Fifth Man. It’s a stand-alone, boutique-style store with one of the West Coast’s largest shoe sections and a denim and drinks home in the basement. The hip denim basement was designed by California Architecture + Design firm Marmol Radziner and includes an appropriately colored indigo pool table, a lounge area, and a floor-to-ceiling mural by street artist Karl Clay, as well as a neon light installation, and plenty of great custom and re-worked found furniture in velvet and leather. In keeping with the gentleman’s lounge style, a traditional grooming salon by John Allan is also adjoined.
Tod Hallman over at THPFashion Blog attended the opening and sat down with Oscar Triana, the new D-Bar Manager to talk denim:
Hallman: What can guys expect to find when they shop at the new D-Bar space?
Triana: We have a little of everything for everyone, which includes a wide selection of great premium denim and lifestyle brands like AG Adriano Goldschmied, Diesel, DL196, J Brand, Joe’s, Hudson, Nudie, PRPS, Rag & Bone, 7 For All Mankind, and True Religion, as well as new offerings from up and coming L.A.-based designers such as Diana Keinejad.
Hallman: How many different denim vendors are currently carried at D-Bar?
Triana: Currently, we have over 15 premium denim lines, with additional ones coming over the next few months. We are always on the lookout for new and exciting brands to add.
Hallman: Can we expect to find a lot of colored denim this season?
Triana: Color has been on trend for a few seasons now and I don’t see it going anywhere. Every brand is featuring colored denim in a wide variety of hues this season and they are selling extremely well. Colored denim is the new black.
Hallman: Denim is very personal and all brands fit differently. Will D-Bar have denim style experts on hand to assist with styles and fit?
Triana: Yes, I have a staff of nine denim associates that have been thoroughly trained and understand the styles and fit of all the brands we carry.
For more of the interview and more pics, head over to THPFashionBlog!
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.