Nov 16, 2017 | By Lourdes Linares
Get more Denim insights as a WGSN subscriber
On March 1st, Amsterdam-based Denham re-opened their freshly renovated and relocated Omotesando Hills store.
For Denham, Japan is not only one the brands core markets, but it is also the benchmark at which Jason sets his standards for denim design. Since launching in Tokyo in 2010, Denham has gained itself acceptance among the premium denim segment in the city and its retail presentations are aligned among some of the leading native denim brands like Okura and Hollywood Ranch Market.
Just over a year ago Jason opened his second Tokyo location in the high profile Omotesando Hills shopping complex, a district known for luxury brands such as Chanel and Louis Vuitton. The success of the store in this short amount of time has pushed the brand to relocate to a larger premises (now the largest in Japan) that represents both men’s and women’s collections. Still located with the same building, the new 170 sqm concept space boasts a similar interior that perfectly reflects the Denham design attitude with its distinct integration of clean modern white surfaces accented with warm natural wood elements and hand picked Japanese paraphernalia.
The New Denham store can be found at B1F in the main building of Omotesando Hills, 4-12-10, Jingumae, Shibuya-Ku, Tokyo, 1500001
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.