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New collections and retrospectives to drive Alaïa label’s future

Azzedine Alaïa hosts a dress fitting

Azzedine Alaïa and Naomi Campbell

Maison Alaïa lives on. Following the death of its founder Azzedine Alaïa, the French design house said it would continue to create new collections and promote the late designer’s work around the world.

This ends speculation about whether the label could survive its founder’s death and whether its future would be a specially-tailored approach (as it appears to be) or a straight continuation of the brand.

So what do we get? Its next ready-to-wear and accessories collections are to be presented in January and March, although there was no news on who will design them or whether they would largely include the work of the house founder. Caroline Fabre Bazin is Maison Alaïa’s studio director and the late designer’s first assistant is Japan-born Hideki Seo.

The house will also stage more exhibitions devoted to its fashion legacy. That will begin with an exhibition to coincide with Paris couture week in January, curated by Olivier Saillard, who was behind a major Alaïa retrospective that marked the reopening of Paris’ Musée Galliera in 2013.

The new exhibition will be staged at the house’s HQ at the Galerie Alaïa on Rue de la Verrerie.

Another retrospective is slated to open at London’s Design Museum next May. Timed with the retrospective, the house will also open the Richemont-owned brand’s first London flagship, on New Bond Street.

The couturier’s art foundation, the Azzedine Alaïa Association which he began in 2007, will also become the Azzedine Alaïa Foundation, gathering works collected across 50 years at the Rue de Moussy headquarters, where he lived and worked. It also boasts a library dedicated to fashion and culture that will be made available to researchers.

The house also plans to stage a further series of exhibitions covering topics including fashion and design. Maison Alaïa also plans to sponsor scholarships for promising young talent, according to the house.

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