Jan 10, 2011
Designer Adam Kimmel partnered with workwear brand Carhartt to design a co-branded menswear line that will debut at retail this May. Images of the 29-piece collection haven’t been released yet, but it will consist of outerwear, jeans, plaid flannel shirts and pants in moleskin or cotton twill. Accessories will include bags and headwear. Barneys New York’s nine flagship locations will carry the line, as will a few specialty retailers, worldwide. Price points will fall between $70-$600. Both parties aim to reach out to new markets.
“My goal was to update the silhouettes and soften the fabrics up. There’s amazing value in the prices and it’s an opportunity for me to reach a different shopper at a lower price point than my own line,” said Kimmel. Chief executive officer of Carhartt, Mark Valade is also enthusiastic about the collaboration; “This is an opportunity to reach people outside of our core demographic, which is primarily blue-collar workers,” he said.
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