Apr 13, 2018 | By Samuel Trotman
Get more Denim insights as a WGSN subscriber
We are BIG fans of Austrian photography legend, Karlheinz Weinberger and were pretty excited last year when Rizzoli re-released a collection of his most famous images in a book titled, Rebel Youth. Well more exciting news emerged today on Dazed Digital about another upcoming release, aptly titled, Jeans.
To the contemporary eye, Karlheinz Weinberger’s photographs of feral young men look like precursors to street style pictures, only roughed up and grunged out. His subjects, most of whom Weinberger shot in the 50s and 60s, were largely limited to the rebel teens of Zurich who had been bitten, like today’s Tokyo youth, by the Americana style bug: they wore snug denim and motorcycle leather; they had James Dean haircuts; they were beautiful, ineffably cool, and—most important—transparently authentic, untouched by the stylist’s hand or the blogger’s eye.
In post-war Switzerland, jeans were a badge of status and rebellion; their scarcity, as well as the clothing’s close association with American pop culture, identified a working class of Swiss boys and girls dissatisfied with the conservative climate of the day. Jeans is the first publication that focuses on Weinberger’s early work.
Printed beautifully in large format, the book is available exclusively at the Swiss Institute in New York.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.