New Balance US574 Custom

This week, New Balance will be getting into the custom shoe market for the first time. After similar initiatives by Nike (Nike iD) and adidas (Mi adidas), the company’s US574 Custom Program treats sneakerheads to a Made-in-the-USA pair of the basic 574’s, produced to customer specifications through a simple web interface.  Employing their  Norridgewock, Maine manufacturing facility, New Balance hopes to highlight one of their largest plants (responsible for a quarter of New Balance North American sneaker shipments) and emphasize the tradition of New England shoe making.

After choosing everything from the color of the logo and the materials used, the one-of-a-kind sneaks will ship out in about a week’s time.

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